Bridging the Gap Between Market Access Strategy and Field Execution

Winning formulary access is only half the battle. For biopharma brands to see real commercial lift, access plans must translate into day-to-day field actions timely, targeted, and repeatable. Yet for many companies, this handoff from strategy to execution breaks down.

Reps often don't know what to do post-access win. Payer issues are tracked in emails or spreadsheets.Access pull-through campaigns get delayed due to miscommunication. Feedback loops are manual, inconsistent, or nonexistent.
 

Gridlex solves this by embedding access execution workflows directly into the CRM where field teams, market access managers, and leadership operate. The result is a unified system that ensures access doesn’t just happen it performs.
 

The Access Execution Problem Most CRMs Ignore
 

Traditional CRMs are built for tracking calls not orchestrating complex, cross-functional access strategies. This leaves critical gaps:
 

• No structured way to capture payer-related barriers during field visits

• No visibility into which pull-through efforts have been activated in a given geography

• No centralized task management across field access and commercial teams

• No real-time view for leadership into what’s working and what’s not
   

In short, access becomes a slide in a brand plan not a repeatable, measurable set of actions.
 

Gridlex Makes Access Workflows Operational, Not Just Strategic
 

Gridlex transforms access execution from a concept into a coordinated workflow:
 

• Payer Issue Logging
  
  Reps can log access challenges (e.g., prior auth denials, tiering issues) directly during call entry with payer, product, and region metadata auto-tagged.
   

• Field Access Team Routing
  
  These issues are automatically routed to market access team members based on geography, account type, or brand.
   

• Access Campaign Templates
  
  Pull-through activities can be launched from templated campaigns emails, field actions, or education events customized by product and access status.
   

• Shared Workflows
  
  Sales, medical, and access teams can collaborate on resolution steps, document updates, and assign next actions.
   

• Access Dashboards
  
  Leadership gets visibility into payer issue volume, resolution time, field adoption of strategy, and regional performance.
   

Access strategy becomes a living system adapted and executed by the field in real time.
 

Scenario: Launching with Mixed Access And Executing Quickly
 

A biopharma company secures tier 3 coverage for a specialty product with one large payer, while still negotiating with others. The brand team wants reps to target eligible HCPs aggressively while logging denials for other plans to help fuel access negotiations.
 

Without Gridlex:
 

• Reps get inconsistent direction

• Field feedback takes weeks to reach access teams

• HCP frustration rises due to unclear guidance

• Opportunity windows are missed
   

With Gridlex:
 

• Payer wins are tagged at the account and HCP level

• Reps see exactly who they can engage with what message

• Denials are logged immediately and escalated to access leads

• Leadership sees real-time progress toward activation goals
   

What was once reactive becomes a coordinated launch strategy.
 

Operational Benefits: Visibility and Ownership
 

Gridlex drives accountability at every level:
 

• Reps know which access actions are expected and when

• Field access managers see payer issue volume by region and brand

• Compliance teams monitor how access messaging is applied

• Leadership sees whether field activities are translating into pull-through
   

And because it’s all housed within the CRM, no separate tracking tools or external systems are needed.
 

A Foundation for Long-Term Market Access Maturity
 

Even mature biopharma companies struggle with aligning access data to execution. Gridlex helps build that foundation:
 

• Standardized taxonomies for payer issues

• Role-based workflows across field functions

• Historical visibility into past barriers and resolutions

• Scalability across brands, teams, and therapeutic areas
   

This isn’t just a CRM feature it’s an operational transformation.
 

Access Plans Are Only as Strong as the Execution Behind Them
 

The best payer wins can stall if field teams don’t know how or when to act. And payer teams can’t negotiate better terms without real-world feedback. Gridlex turns market access execution into a dynamic, visible, and aligned process. Reps are equipped. Access teams are responsive. Leadership is informed. And brands don’t just launch they accelerate.